Social enterpriseFarm Shop is building a franchise network of agro dealers located in rural, underserved areas of Kenya. Farm Shop says its retail shops are clean, modern, and professionally managed. The business wants to increase the earnings and productivity of Kenyan farmers by providing them with high quality products, services and information. Madison Ayer and Farouk Jiwa, founders of Farm Shop, told How we made it in Africa’s Dinfin Mulupi about how they want to transform smallholder farming in Kenya.
Describe your business model.
Ayer: At the core of Farm Shop is a supply chain. We have a franchise model. The benefit is that we can apply standard methodologies but leverage the local community knowledge. We currently have six Farm Shops and we plan to have 25 by the end of the year.
Jiwa: There are amazing entrepreneurs in…
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