How Farm Shop is modernising the agro dealership experience

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Social enterpriseFarm Shop is building a franchise network of agro dealers located in rural, underserved areas of Kenya. Farm Shop says its retail shops are clean, modern, and professionally managed. The business wants to increase the earnings and productivity of Kenyan farmers by providing them with high quality products, services and information. Madison Ayer and Farouk Jiwa, founders of Farm Shop, told How we made it in Africa’s Dinfin Mulupi about how they want to transform smallholder farming in Kenya.

Customers inside a Farm Shop outlet.

Describe your business model.

Ayer: At the core of Farm Shop is a supply chain. We have a franchise model. The benefit is that we can apply standard methodologies but leverage the local community knowledge. We currently have six Farm Shops and we plan to have 25 by the end of the year.

Jiwa: There are amazing entrepreneurs in…

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About Dr. Bukar USMAN, mni

I started as a field Veterinary officer with Borno State Ministry of Agriculture and later joined College of Agric, Maiduguri as a lecture & a Researcher in the Department of Animal Health & Production. I was appointed the Provost of the College In 2003. In 2007 I was appointed Hon. Commissioner & Member Borno State Executive Council and later appointed Permanent Secretary with the Borno State Civil Service in 2009. I was the National Facilitator Animal Health, National Programme For Food Security of the Federal Ministry of Agric & Rural Development, Abuja. I was Director, Veterinary Medicine & Allied Products (VMAP) and now Director North East Zone NAFDAC. I’m a member of the National Institute’ (mni), Kuru SEC 40, 2018. I engaged myself in various aspects of the veterinary profession. I founded Sril Group Ltd, Nigeria. I’m now the Director General of Borno State Livestock Management Agency (BOLMA)
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