Global Food Politics

Working with the group called the Lexicon of Sustainability, PBS recently released a video entitled “The Story of an Egg.”

The video highlights the challenges associated with egg production and marketing in the United States. And it signals the scope of greenwashing in the conventional food stream.

Greenwashing refers to efforts by organizations to spin their marketing to appear more environmentally friendly. In the case of food production, greenwashing is fairly common. Terms like “free range” and “cage free” evoke the image of a chicken free to roam green fields and stand in stark contrast to the traditional intensive-model of egg production. But as The Story of an Egg shows, terms are often co-opted by marketers in an attempt to curry positive associations with their brands and influence consumer behavior. Indeed, “free range” and “cage free,” to paraphrase from one of my favorite movies, probably do not mean what…

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About Dr. Bukar USMAN, mni

I started as a field Veterinary officer with Borno State Ministry of Agriculture and later joined College of Agric, Maiduguri as a lecture & a Researcher in the Department of Animal Health & Production. I was appointed the Provost of the College In 2003. In 2007 I was appointed Hon. Commissioner & Member Borno State Executive Council and later appointed Permanent Secretary with the Borno State Civil Service in 2009. I was the National Facilitator Animal Health, National Programme For Food Security of the Federal Ministry of Agric & Rural Development, Abuja. I was Director, Veterinary Medicine & Allied Products (VMAP) and now Director North East Zone NAFDAC. I’m a member of the National Institute’ (mni), Kuru SEC 40, 2018. I engaged myself in various aspects of the veterinary profession. I founded Sril Group Ltd, Nigeria.
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