The Limits of Political Consumerism: A Short Review of Fresh

Global Food Politics

A student group asked me to speak at a screening of the film Fresh last week. The 2009 documentary focuses on the role of farmers, activists and entrepreneurs pushing for a more sustainable food system in the United States.

Fresh is an interesting film, and it helped to generate some great discussion following the screening last week. Although it addresses questions at a fairly broad level, it touches on many of the key themes and debates surrounding our contemporary food system. And it ends with a strong call to action—a sort of “we’re all in this together” with a bit of “we can do this” and an uplifting soundtrack to boot.

The shortcoming, I think, was in the call to action. Like much of the alternative food movement, Fresh frames its call to action in terms of consumerism. Buy the right food, at the right place, and the shortcomings of…

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About Dr. Bukar USMAN, mni

I started as a field Veterinary officer with the Borno State Ministry of Agriculture and later joined College of Agric, maiduguri as a lecture & a researcher in the Department of Animal Health & Production. I was appointed the Provost of the College In 2003. In 2007 I was appointed Hon. Commissioner & Member Borno State Executive Council and later appointed Permanent Secretary with the Borno State Civil Service in 2009. I was the National Facilitator Animal Health, National Programme For Food Security of the Federal Ministry of Agric & Rural Development, Abuja. I am now the Director, Veterinary Medicine & Allied Products (VMAP) NAFDAC. I’m a member of the National Institute’ (mni), Kuru SEC 40, 2018. I engaged myself in various aspects of the veterinary profession. I founded Sril Group Ltd, Nigeria.
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