Africa Cup of Nations to rally support for home-grown efforts to end hunger / FAO and CAF kick off “African Football against Hunger”
ROME, Italy, January 16, 2015/African Press Organization (APO)/ — A footballer dressed in white garb dribbles a ball across an abandoned underground construction site, laser focused, dust stirring up around him as he angles for the winning kick — he takes it and scores. The scene: part of a video ad by FAO that will be shown throughout the upcoming African Cup of Nations; the winning kick: a metaphor for overcoming hunger in Africa by 2025.
The initiative is part of “African Football Against Hunger”, a collaboration between FAO and the Confederation of African Football (CAF) to highlight the breakthrough commitment by African leaders to end hunger in the next decade.
The campaign leverages the global popularity of “footie” to spread a message…
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