On July 29^th for the first time ever, ConviviumVelika Plana organized Terra Madre Morava, a gathering of small-scale food producers given an opportunity to showcase their products in the spirit of the SlowFood philosophy. The host of the event, Superior, a local seed company and GFAR partner, opened its doors to 17 producers from the Braničevo Podunavlje region, and more than 600 visitors from all over the Balkans. The aim was to stimulate interest in their products, while drawing attention to the challenges these producers face in today’s markets, and the potential that cross-sectoral collaboration can have to improve their positioning in those markets.

Starting in the late morning and lasting the whole afternoon, during these several hours the fields of Superior were a melting pot of agricultural and food producers, institutions, academia and consumers, where the image of fruits and vegetables, taste and stories truly evoked good, clean…